Skincare 2.0

Skin’s skin? 
 
It’s no secret: male skin isn’t the same as female skin. They differ not only in terms of how they look, but also biologically. With men, skin’s properties are determined by the hormone testosterone. That gives it a different texture and structure to women’s. Male skin is around 20 % thicker and more robust. The sebum glands and pores are bigger, which tends to make the skin oilier. A kind of protective film forms on the skin. That makes the surface smoother and the signs of ageing usually appear later. On the other hand, skin with bigger pores tends to impurities. Women’s skin, in contrast, is finer and dries out quicker, which is why it tends to wrinkle earlier. 

The daily look in the mirror: shaving and grooming 
 
A splash of cold water every morning – that’s the upper limit on skincare for lots of men. But is that really enough? No. Because male skin also has to struggle with environmental factors such as dirt, the cold, and exposure to the sun. Then there’s shaving which is part of the daily morning routine for loads of men. That puts a lot of pressure on the skin because razor blades attack the skin’s protective acid mantle. This often leads to irritation and dryness. Indeed, up to 40 % of men suffer from skin problems caused by shaving. That’s why optimal care is ultra important. But remember: it shouldn’t just be any old product! Male skin is naturally oily, so it needs light moisturisers. These are not only quickly absorbed but also have a matt effect and minimise shine. So simply grabbing their female partner’s rich cream isn’t the right choice. 

This is what modern male skincare looks like

FRESH moisturiser for men was specially developed to meet the everyday challenges faced by male skin. This moisturiser is not only the answer to classic razor burn, but also a preventive care product that effectively puts an end to skin irritation. With a rich formulation including currant seed oil, balloon vine extract and sunflower oil extract, this moisturiser soothes the skin and strengthens the skin barrier. The cream also contains antioxidant and sebum-regulating ingredients such as prickly pear oil, tiger grass and maritime pine extract. These refine the pores and promote collagen synthesis. Hyaluronic acid delivers intensive hydration, so that the skin stays supple all day long.

The optimum skincare routine for men

FRESH cleansing water
Cleansing micellar water
125 ml

An effective skincare routine for men consists of three simple steps: cleansing, toning and moisturising. The first step is thorough cleansing to remove dirt and excess sebum. The best choice here is our FRESH cleansing water, which is based on micellar technology and is completely oil free. A toning facial water is the next step: FRESH tonic pure is particularly good. It works both as an aftershave that balances out the skin’s pH-value, as well as a soothing tonic. Finally, FRESH moisturiser for men is applied. This routine is simple but effective. It ensures that the skin is not only clean and groomed, but also looks vital and fresh.

FRESH tonic pure
Toning facial water
125 ml

Scientifically proven: FRESH moisturiser for men study results 

During an in-house study* we observed that the innovative formulation soothes the skin directly after shaving. Test participants reported a reduction in redness and skin irritation. This soothing result was intensified with continuous daily use. The signs of inflammation were noticeably reduced. The formulation of essential fatty acids and antioxidants plays a key role here. The results shown that FRESH moisturiser for men is more than just a grooming cream. It is a scientifically proven support for male skin that grooms and protects. 

* The study was conducted over a four-week period with 19 participants. The relevant skin parameters were measured at the start and end of the study. The participants used FRESH moisturiser for men twice a day during the study period. A questionnaire was also given to participants to ask about their subjective impressions.

FRESH moisturiser for men
Moisturising care for male skin
50 ml